From Carp to Jewels: The Million-Dollar Evolution of Nishikigoi

In the serene landscapes of Hiroshima, Japan, a meticulous process unfolds, turning the ancient practice of breeding carp into a competitive art form. Kentaro Sakai is  the maestro behind a fish farm that specializes in the exquisite Nishikigoi, commonly known as koi fish. In the realm of living jewels, where vibrant colors and graceful movements define perfection, Sakai's dedication and expertise shine. Let's dive into the world of Nishikigoi breeding, a passion that has turned ordinary carp into million-dollar marvels.  

Once bred solely for sustenance, Nishikigoi fish underwent a transformation over time, evolving into mesmerizing living jewels. Their dynamic colors earned them the title of "Living Jewels," and they became coveted collector's items, some fetching astonishing price tags of up to $1,000,000. In Hiroshima, Sakai stands at the forefront of this evolutionary journey, continuing a legacy passed down through generations.

Kentaro Sakai proudly owns a fish farm in Hiroshima, where he breeds and sells Nishikigoi carp. Inheriting the carp-breeding business from his ancestors, Sakai's journey began with his father teaching him the intricate art of Nishikigoi breeding. Today, his expertise has made him a central figure in this competitive and revered industry.

Sakai focuses on two main types of Nishikigoi: Koh-Haku, a red and white carp, and Taisho Sanshoku, a striking red, white, and black variation. These carp, with a lifespan of 20 to 30 years, reach the pinnacle of their beauty at around 10 years old. The key to their allure lies in Sakai's careful breeding practices, ensuring the carps' shapes are impeccable, and their scales remain glossy and vibrant.

Breeding the perfect-looking koi is akin to a competitive sport in Japan. The fish undergo a meticulous care regimen involving the finest food and pristine water. Water quality and a nutritious diet are essential components of Nishikigoi breeding. With a sophisticated sense of taste, these fish discern the quality of their meals, contributing to the creation of award-winning specimens.

A culmination of this artistry is witnessed at the All Japan Event, where over 2000 fish are submitted each year. The competition is fierce, with judges scrutinizing the shape, color, texture, and glossiness of the Nishikigoi. Sakai's prowess has earned him 11 championships since his first win in 2000, establishing him as a true master in the field.

Following the competition, these exquisite koi fish are auctioned off and find homes with collectors in Japan and around the world. The prices they command are staggering; Sakai's carp named "S Legend" set a world record, selling for a jaw-dropping 203 million JPY (19 million USD). Beyond the monetary value, Sakai emphasizes the joy he derives from knowing his customers are delighted with his Nishikigoi.

For Kentaro Sakai, Nishikigoi are more than just fish; they are his children. Witnessing them grow and blossom into beautiful specimens brings him unparalleled pleasure. In the heart of Hiroshima, Sakai's passion and precision have elevated Nishikigoi breeding to an art form, where ordinary carp become extraordinary living jewels, enchanting the world with their vibrant colors and graceful presence.